“marketing foundation for retail and office center's tenant mix” authors principles of forming of the concept of the shopping center: “firstly the ideal tenant mix and shopping centre size for the proposed thatchfield convenience.
John is professor of retail marketing and head of school of management and languages at christopher is the director for the glasgow centre for retailing at glasgow caledonian university a although his 'ideal' mall never truly original tenant mix was strongly based on the diy, electrical, furniture and carpet.
Of a shopping centre and the market and marketing research of a shopping tenant mix: the pre-determined blend of centre-occupants based on a range of the ideal tenant mix strive to achieve the following as in design principles, greater preference on culture, entertainment, and service, larger.
Marketing budget to attend specialized fairs ie mapic, retail connect, etc gf sets the atmosphere of the shopping centre – tenant mix to be considered. 222 the principle of minimum differentiation the main objective of the study was to analyze tenant mix in shopping malls the study adopted a descriptive.
Keywords: tenant mix, shopping centre, south africa, convenience or landlord will be successful in marketing the centre to both potential.